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The Vitesse Cycle Advantage

Thinking about purchasing a new bicycle?

One of your first choices, and not really an easy one, will be where to start shopping. While many giant department stores have bicycles in stock, very few, if any, can make sure you get a bicycle that will be well-adjusted, safe, and well-fitting to your body. In department stores, the workers who build the bikes are often paid on a per-bike basis and are under-trained, if trained at all, in bicycle mechanics; unfortunately, this often achieves one thing: quantity over quality, resulting in unsafe and slipshod bikes. Vitesse Cycle bikes, however, are assembled by professionals and every build is held to the highest levels of quality and safety standards. And, what's more, every bicycle sold at Vitesse Cycle comes with a lifetime of free brake and gear adjustments so it can last you a lifetime.

At every level of Vitesse, you will find our staff is competent, knowledgeable, and well-trained. We are not here to move the most product, but to make a long-lasting relationship with you, our customers. This means employees not only make sure you get the right bike, but one that's well-made and perfectly-tuned. No matter what kind of riding style suits you, we can show you all your options and take the time to make sure that you get an ideal fit through precise measurements and adjustments.

Road Bike Riders on a Hill Climb

Running more your speed?

We offer a myriad of comfortable, ergonomically-friendly, and aesthetically-appealing athletic shoes, all under the same roof. Our highly-trained and knowledgeable staffmade up of athletes, experts, and life-time runnerswill guarantee that you get the perfect fit for your foot and activity. Come in for advice on anything running or walking: marathons, 5Ks, training, or injury prevention. No matter the sport or activity, you can rely on us for the best recommendations and equipment.

Choosing us is choosing a local small business

When you buy from Vitesse Cycle & Often Running, you not only support a local small business, but the local community. Vitesse Cycle & Often Running are dedicated to the service of the community at-large and are heavily involved in local communities, charities, and schools. For the past twelve years we have sponsored the McLean County Wheeler’s Spring Metric and for ten years we have participated in their Bike Give-Away. Most philanthropic relationships vary from year to year, but there are a few we support annually; we proudly provide continued support to The Lake Run Club, Tri Sharks, the McLean County Wheelers, the Farm Bureau's “Ag in the Classroom”, The Illinois Heart and Lung Association, and the International House at ISU. You will also see us at about every foot or bicycle race in Central Illinois. We are strident advocates for health and sustainability and we’re proud of our community and are excited for its future; we will always strive to promote healthy lifestyles as we continue to improve our product offerings and customer service.

Top reasons to choose Vitesse...

1. We have the right bike for you.
2. Comfort and safety are built into every bike we sell.
3. All our new bikes are assembled by professional bicycle mechanics.
4. We allow test rides, the best way to select a new machine.
5. Our experienced staff is happy to offer all the free cycling advice you need.
6. Every new bike comes with a free tune-up.
7. All our bikes are guaranteed.
8. Our bikes offer the highest quality, longest life and best resale value.

1. We have the right bike for you.
We offer a wide selection of bicycles for different people and uses. And we provide expert assistance in selecting the proper bike type and model. For example, a road bike makes little sense if your plan is to tackle dirt trails. Likewise, if you're into cruising, you certainly don't need to test ride racing rigs. You need the bike type that's right for you, and our experienced staff will listen to you and help you choose.
 
2. Comfort and safety are built into every bike we sell.
Bicycles come in different sizes. And they're very adjustable. We find the right frame size for you and then dial in the fit by positioning the seat and handlebars, brake levers and shifters as required. This ensures maximum comfort and keeps you in complete control of your bike. There are many variables open to adjustment, too: If you need a softer saddle, we'll put one on. If you prefer to sit more upright, we can accommodate you. Our goal is to make your new bike as comfortable to ride and as easy to pedal as possible. We have years of experience in fitting bikes to riders and we'll get yours fitting so good it disappears beneath you, so you can focus less on the bike, and more on the ride.
 
3. All our new bikes are assembled by professional bicycle mechanics.
You might be surprised to learn that bicycles are not completely assembled at the factory. It's true. They're actually delivered to us disassembled and in a box, and we spend about an hour (depending on the model) assembling, tuning and testing every bike (at no additional charge to you). This is required by the United States Consumer Product Safety Commission and we pride ourselves in meeting the highest standards. What's more, our technicians and service department are always prepared to make adjustments and provide advice should you need assistance during a purchase or after a sale.
 
4. We allow test rides--the best way to select a new machine.
How do you know if that new rig is the right ride for you? The best test, and the truest way to judge a bike, is by taking a spin on it. Roll down the street and shift through the gears. Feel how the frame fits your legs and arms. Try the brakes. Stand up and climb. Coast a bit. Does the bike feel comfortable, easy to pedal, smooth? Is it quiet? Do you like the ride? Make some mental notes and return to our shop to try some others. We're happy to let you compare bikes and get a feel so you find the perfect machine. Would you rather put it through its paces on the trail this weekend? We can make that happen with an extended test ride.
 
5. Our experienced staff is happy to offer all the free cycling advice you need.
We're staffed by knowledgeable and enthusiastic cyclists who love to share their expertise. Need to learn how to shift, fix a flat, carry gear, pump your tires? Want to find the best places to ride or friends to pedal with? Just ask, and we'll be more than happy to help.
 
6. Every new bike comes with free tune-ups for life.
Bicycles are machines that require maintenance. One of the most important services is the first tune-up, which is due after you've ridden your new bike for a few weeks. During this time, cables might stretch, spokes may loosen and adjustments could change. For your new bike to ride right and last as long as possible, we provide a free tune-up where we thoroughly check all systems. And after that you're still covered, for life. At Vitesse, every new bicycle comes with a lifetime of free tune-ups (a $60 value). Bring it in anytime and for any reason, we'll help you out.
 
7. All our bikes are guaranteed.
We stand behind every bike we sell. If something goes wrong, bring it in and we'll be happy to deal with it. In the rare event of a breakdown, there's also a manufacturer's warranty protecting your purchase.
 
8. Our bikes offer the highest quality, longest life and best resale value.
We don't just stock any bicycles. Because we stand behind our products, we find and carry only the finest brands and models, such as Trek and Giant. This means that you get a great bike that will last and last with nothing more than regular care and maintenance. And, should you decide to upgrade, you'll be able to sell the bike for a good price.
 

We look forward to seeing you soon!

Bikes from Vitesse Cycle Bike Shop

 

Vitesse Cycle Shop  |::|  206 S. Linden, Normal, IL 61761  |::|   Ph. (309) 454-1541

Mon. - Fri. 10 a.m. - 6 p.m. Sat. 10 a.m. - 5 p.m. Sun. 12 p.m. - 4 p.m.